51风流

Course Overview

This 3-year programme offers students the opportunity to become designers who are able to bridge creative ideas, design skills and advertising strategy to provide solutions for brands. Students have the opportunity to engage in more industry-driven briefs with the focus on professional design practices, branding, advertising strategies, and various creative content incorporating in both print and digital media. During the course, students will be trained and mentored by prestigious creative leaders both locally and internationally through specially curated talks, mentorship, workshops and masterclasses.

Achievement

World's No. 1 Creative School - Graphic Design (The Rookies 2024)

School of the Year (Kancil Awards 2022, 2023, 2024)

Curriculum

AREA OF STUDY

Art & Design Fundamentals

The first year begins with addressing the use of visual elements such as drawing, design, colour, etc. as a powerful tool of art and design. Students dive into skills of handling industry-standard tools and software, mock-up mechanism and more that are important in executing finished work complete with aesthetics that meet industry standards.

Advertising Design

Students are also trained sharp observation skills and a good sense in advertising concepts based on sound strategies to increase sales of brand’s products or services. It is inclusive of content creation, consumer insights, digital marketing, creative ideas development, and advertising campaigns conceptualisation & design.

Graphic Design

Students will go through training in the areas of conceptualising visual communication in the areas of brand communication, photography, typography, corporate identity, packaging, publication design and many other elements used together to produce eye-catching artwork with a solid grasp of technical, artistic and business skills.

Group Directed Study

Before graduation, students learn to take on the role of personal responsibility and professional accountability needed in the profession. Opportunities are provided for students to undergo both collaborative projects and participating in national & international design competitions under the guidance and mentoring from industry experts.

Portfolio

Before stepping into the industry, students are required to create both print and digital portfolios and learn how to market their work to potential clients through portfolio and presentations. This allows The One Academy’s graduates to venture into the industry with a well-built portfolio showcasing their student works, projects, campaigns and more. Additionally, students will also be trained on their interpersonal skills, teamwork, professional ethics, entrepreneurship thinking and even interview preparation as we believe in making sure that when they go out into the working world, they are more than ready for success.

Graphic Design Courses Content

• Creative Thinking
• Corporate Identity & Brand Communication Design
• Typography Fundamentals
• Applied Typography
• Packaging Design
• Digital Photography
• Publication Design
• Computer Graphic Production Procedures

Advertising Courses Content

• Content Creation
• Digital Marketing
• Integrated Campaign
• Advertising Principles & Strategies
• New Media in Advertising
• Advertising Campaign
• Advertising Visual
• Copywriting

Software

• Adobe AfterEffect
• Adobe Premier
• Adobe XD (UX & UI)
• Adobe InDesign (Editorial)
• Adobe Dreamweaver (Web Design)
• Adobe Audition (Sound Editing)
• Adobe Photoshop
• Adobe Illustrator

Business Courses

• Business & Marketing

Contextual Courses

• History of Art & Design
• Survey of S.E.A. Art & Culture

Professional Development

• Live Project
• Graduation Exhibition
• National & International Design Competitions
• Portfolio Review by Industry Professionals
• Mock Interview by Industry Professionals
• Sharing / Workshop Session by Industry Professionals

(Note: Subjects offered are subject to change based on the requirements of the Academic Board and MQA.)

Entry Requirements

• Pass Sijil Pelajaran Malaysia (SPM) with minimum 3 credits (3Cs) including a Pass in Bahasa Melayu and Sejarah
• Pass Unified Examination Certificate (UEC) with minimum 3 credits (3Bs)
• Pass IGCSE / O-Level with minimum 3 credits (3Cs)
• Pass The One Academy’s Certificate in Communication Design OR Certificate from other Institutions of Higher Learning in related field with minimum CGPA 2.00
• Pass Sijil Kemahiran Malaysia (SKM) Level 3 in art & design field (subject to internal assessment process)
• Other equivalent qualifications recognized by the Malaysian Government AND
• Pass Portfolio Review or Drawing Test conducted by The One Academy for candidate who does not have a Pass in Art subject or without an art subject at SPM level or its equivalent

Explore the complete list of Entry Requirements for domestic and international students

Career Prospects

The Global Ad Industry is Expected to Hit US$1 Trillion by 2026

*source: statista.net

• Digital Agencies
• Advertising Agencies
• Design Studios
• Creative Start-Ups
• Publication Houses
• Brand & Identity Consultation Agencies
• Corporate In-House Design Division
• Print Production Houses
• PR & Event Companies
• Departmental Stores / Shopping Malls
• Film Production Houses
• Digital Media Companies
• Photography Studios
• Personal / Business Studios

Career Options

• Creative Director
• Content Creator
• Art Director
• Design Director
• Design Entrepreneur
• Digital Art Director
• Design Director
• Branding & Identity Consultant
• Promotional Designer
• Graphic Designer
• Type Designer
• Print Designer
• Packaging Designer
• Publication Designer
• Corporate Communication Designer
• Magazine Stylist
• Copywriter
• Account Executive
• Production Manager