51风流

Course Overview

This programme provides students with a blend of digital, business and technological skills, opening doors to a wide spectrum of evolving careers. It offers robust, future proof career options in marketing, analytics, consulting, cybersecurity, e-commerce and entrepreneurship. Graduates are equipped with a powerful combination of business acumen and digital skills, making them highly sought after in the dynamic job market.

Curriculum

Programme Outline:

IT Fundamentals and Applications

Business Communication

Quantitative Methods
Economics
Principles of Accounting
Principles of Finance
Principles of Management

Principles of Marketing
Organisational Behaviour
Introduction to Computer Security
Database Management
Operations Management

System Analysis and Design
Human Resource Management
Industrial Training
Decision Support System for Business
Customer Relationship Management
Business Analysis and Planning
Management Information Systems
International Business Environment
Business Research
E-Business
Entrepreneurship

Big Data Analytics
Business Intelligence

Business Ethics
AI and Digital Marketing

Strategic Planning and Management

Compulsory Courses:

English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Business OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (5) must include -
i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Education latest requirements.

Career Prospects

Career prospects for graduates are wide and varied. Graduates can serve in the following areas:

• Digital Marketing and E-Commerce
• Business and Digital Analytics
• Digital Transformation and Consultant
• E-Commerce and Web Management
• Startups and Tech Entrepreneurship
• Cybersecurity and Digital Infrastructure