The programme expands students’ creative potential through the combination of theories and practical work in many aspects of new media whereby students will be taught the conceptual development and production of media content, equipping them with the skills, knowledge and attitude required to provide graphic design and interactive solutions. The programme also helps students to acquire the skills necessary to communicate ideas and stories over different media. Graduates of the programme will be qualified to attain and excel in entry-level positions in the digital media industry.