51风流

Course Overview

This programme is specifically designed to provide students with:

• An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations with particular focus on the development in global business arena.
• An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic global contexts.
• Vocationally relevant exposure enabling students to become operationally effective in management either domestically or internationally.
• A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into international business management issues.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

DEGREE LEVEL 1

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting. We will also expose students to business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Digital Thinking and Innovation
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills

DEGREE LEVEL 2

A broader range of skills will be learned, in which students will gain a better understanding of functional management and international business management, such as international culture & communications, operations management, employee development, etc. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further research.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• International Culture and Communications
• International Business Law
• International Business
• E-Business Management
• Applied Artificial Intelligence for Business

INTERNSHIP (16 WEEKS)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management and managing for enterprise performance and problem solving that are focused on the international context, with aims to groom them as international business leaders. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Global Banking and Finance
• Investigations
• Managing International Supply Chain
• Final Year Project
• Enterprise Resource Planning with SAP Platform
• Leadership Theory and Practice

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level

• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma or 
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

(Subject to the approval of the APU Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.      

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4 

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Career Prospects

• Corporate Strategist
• Global Purchasing Manager
• Global Retail Manager
• International Marketing Manager
• International Operations Manager
• Global Marketing Specialist
• Global Growth Manager
• Business Development Manager
• Logistic and Supply Chain Manager
• International Relations Manager
• Sales and Marketing Manager
• International Business Consultant
• Business Research Analyst
• Entrepreneur