51风流

Course Overview

This programme equips students with essential skills in design innovation and management, preparing them for leadership roles in the creative industries.

Achievement

APU provides an interdisciplinary programme blending design, innovation, and management, preparing students to lead design in the global marketplace.

Curriculum

Pre-Requisite Modules (for non-related students)
Duration: 1 month (Full-time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Design and Creative Industries
• Business Planning for Creative Entrepreneur
• Research Methodology
• Design Thinking
• Integrated Brand Management
• Future Media Innovation
• Service Design
• Project Feasibility Study
• Creative Futures Project

Elective Modules (Choose 1)*

• Intellectual Property
• Creative Sustainability
• Technology Management
• Design for Retail
• Managing Business Web Presence

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules - however such changes may prolong the study duration.
 

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree with a CGPA of less than 2.50 can be accepted, subject to a minimum of 5 years working experience in the related fields.
• ?Any others Bachelor’s degree with a minimum CGPA of 2.50 as accepted by the Senate, subject to passing the interview/ portfolio stage along with all the required documentations and the pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

Graduates of this programme can pursue careers in:

• Project Manager
• Design Producer
• Brand Manager/Strategist
• Marketing Manager
• Product Manager
• Account Manager
• Chief Design Officer
• Design Researcher
• Design Strategist
• Service Designer
• Venture Architect