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Course Overview

This APU Diploma in Events Management equips students with the operational, problem-solving and service skills needed for event planning and execution. With modules covering customer experience, logistics, sponsorship, public relations, digital marketing and entrepreneurship, students will graduate with the ability to manage and deliver events professionally. The course culminates in a 20-week internship and offers progression to APU's hospitality or tourism degrees.

Achievement

Dual Award with HTMi Switzerland

Curriculum

Semester 1

• Business English Communication
• Digital Thinking and Innovation
• Introduction to Hospitality and Tourism Industry
• Event Essentials

Semester 2

• Computer Applications
• Event Planning and Design
• Events Logistics
• Customer Service

Semester 3

• Support Services for Events
• Basic Quantitative Skills

Semester 4

• Basic Quantitative Skills
• Introduction to Accounting
• Business Events Management
• Fundamentals of Entrepreneurship

Semester 5

• Event Sponsorship and Funding
• Digital Marketing for Hospitality and Events Business
• Public Relations for Hospitality and Events

Public Relations for Hospitality and Events

Semester 6

Students will undertake an Internship/Industrial Training for a minimum period of 20 weeks to prepare them for a smooth transition from the classroom to the working environment.

Entry Requirements

General Requirements

SPM

• Possess SPM with at least credit in three (3) subjects;

IGCSE/O-LEVELS

• 3 Credits (Grade C & above) in at least 3 subjects at IGCSE/O-Levels;

UEC

• 3 Credits (Grade B & above) in at least 3 subjects in UEC;

Certificate

• Pass relevant Certificate Programme or its equivalent;

A qualification that APU accepts as equivalent to the above. 

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 4.0
• TOEFL IBT : 30-31
• Pearson (PTE) : 36
• MUET : Band 3

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Career Prospects

Graduates can pursue careers as Event Planners, Event Coordinators, Conference Organisers, Public Relations Officers, or advance to degree studies in Hospitality and Tourism with specialisms in Events or Aviation Management.

Study Abroad Pathway

FURTHER STUDIES

Upon successful completion of this programme and fulfilment of requirements for credit transfer, you will be eligible to progress into Level 2 of the following degree programmes offered at APU.

• Bachelor of Science (Honours) in Hospitality and Tourism

• Bachelor of Arts (Honours) in Tourism Management
• Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality