51风流

Course Overview

This programme blends practical skills and management theories, preparing students for leadership roles in global hospitality and tourism, with a specialisation in events management. Graduates will be equipped with lifelong learning skills and strategic thinking abilities to thrive in one of the world’s fastest-growing industries.

Curriculum

Level 1

• Computer Applications
• Business and Communications Skills
• Digital Thinking and Innovation
• Basic Statistics
• Fundamentals of Entrepreneurship
• Fundamentals of Accounting
• Introduction to Global Hospitality and Tourism Industry
• Business Events Management for Hospitality and Tourism Industry
• Cultural Heritage Management
• Human Resource Management for Hospitality and Tourism Industry

Level 2

• Business Research Methods
• International Cuisine
• Food and Beverage Service
• Hygiene and Sanitation
• Front Office Management
• Housekeeping Management
• Customer Service Management for Hospitality and Tourism Industry
• Legal Aspects in Hospitality and Tourism Industry
• Ticketing and Computer Reservation System
• Tourism Economics

Level 3

• Marketing for Hospitality and Tourism Industry
• Managing Travel and Tour Services
• Project in Global Hospitality and Tourism Management
• Current Issues in Tourism Industry
• Festival and Hallmark Events
• Emerging Technologies for Event Management
   

Internship (24 weeks)

In year 3, students will undertake an industrial training for a period of 24 weeks to prepare them for a smooth transition from the classroom to the global working environment.

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

STPM

• 2 Passes in STPM with a minimum Grade C (GP 2.0).

A-LEVEL

• 2 Passes (Grade A-D) in A-Level.

UEC

• 5 Grade B’s in UEC.

Matriculation/ Foundation

• Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

Diploma

• Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

(Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "" published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 5.0
• MUET : Band 3.5

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Career Prospects

Career prospects include: Event Manager, Convention Services Manager, Corporate Event Planner, Wedding Planner, Festival Manager, Exhibition Organizer, Event Marketing Manager, Destination Event Planner, Venue Manager, Event Technology Specialist.