51风流

Course Overview

This programme is specifically designed to provide:
 

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to conduct an interdisciplinary analysis of business communications in an international environment.

Curriculum

Pre-Requisite Modules (For Non-Media & Communication Students)
Duration: 1 month (Full-time) / 2 months (Part-time)

• Fundamentals of Communication
• Media Theories

Core Modules

• PR Strategies
• Communication Theory and Practice
• Global Communication Competencies
• Digital Campaigns Management
• New Media Industries and Technologies
• Statistical Decision Making
• Research Methodology
• Digital Media Analytics
• Behavioural Science, Social Media & Marketing Analytics
• Project

Elective Core Modules
 

• Marketing and Sustainability in the Age of Globalisation OR Design Thinking
• Managing Crisis Communication OR Managing Business Web Presence

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

Digital Content Specialist

Digital Media Designer

Digital Media Specialist

Social Media Campaign Advisor

Digital Communication Manager

Interactive Content Developer

Digital Communications Strategist

Corporate Communications Manager

Senior Digital Content Strategist

Multimedia Content Producer

Digital Storytelling Specialist

Social Media Manager

Social Media Intelligence Analyst

Influencer & Creator Relations Manager