51风流

Course Overview

This programme is specifically designed to provide:
 

• A solid grounding in core management disciplines, integrated with specialised modules in artificial intelligence and emerging technologies.
• The ability to harness AI-driven insights to make strategic, data-informed decisions across diverse business functions.
• A comprehensive understanding of AI applications in areas such as operations, marketing, finance, and customer experience.
• The skills to lead digital transformation initiatives, manage AI projects, and align technological innovation with business goals.

Curriculum

Pre-Requisite Modules (For Non-Business Students)
 Duration: 2 months (ODL)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Organisational Behaviour
• Accounting & Finance for Managers
• Managerial Economics
• Technology Management
• Global Strategic Management
• Digital Marketing Tools & Trend
• Statistical Decision Making
• Entrepreneurship
• Human Resource Management
• Research Methodology
• Project

Specialisation Modules

• Artificial Intelligence
• Business Intelligence Systems
• AI for Strategic Leadership

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• ?Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

AI Integration Specialist

AI Product Manager

AI innovation Manager

AI Strategy Consultant

Business Intelligence Analyst

Business Development Manager

Business Intelligence (BI) Manager

Digital Transformation Lead

AI Strategy Manager

Chief AI Officer