51风流

Course Overview

This programme is specifically designed to provide:
 

• Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
• Meet the growing demand for advanced skills in design management and leadership in the various services and business.
• Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.

Curriculum

Pre-requisite Modules (for non-related students)
Duration: 2 Months (ODL)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Design and Creative Industries
• Business Planning for Creative Entrepreneur
• Research Methodology
• Design Thinking
• Integrated Brand Management
• Future Media Innovation
• Service Design
• Project Feasibility Study

Elective Modules (Choose 1)*

• Intellectual Property
• Creative Sustainability
• Managing Design for Web

Entry Requirements

General Requirements

Bachelor’s degree

• Bachelor’s degree with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree with a CGPA of less than 2.50 can be accepted, subject to a minimum of 5 years working experience in the related fields.
• ?Any others Bachelor’s degree with a minimum CGPA of 2.50 as accepted by the Senate, subject to passing the interview/ portfolio stage along with all the required documentations and the pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 

English Requirements

International Students

• IELTS : 6.0
   

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Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Career Prospects

Project Manager

Design Producer

Account/ Client Manager

Chief Design Officer

Design Researcher

Design Strategist

Service Designer/ Design Experience Strategist

Marketing Manager

Product Manager

Brand Manager/ Strategist

Venture Architect

Sustainable Designer/ Sustainable Manager

Innovation Manager