51风流

Course Overview

Our Bachelor in Mass Communication programme welcomes students into the dynamic world of journalism, public relations, broadcasting, digital media, and related fields. Through a blend of theoretical knowledge and practical skills, students will explore key areas such as media ethics, communication theory, writing for different media platforms, and the impact of emerging technologies on global communications.

Curriculum

Year 1

• Introduction to Mass Communication
• Academic Writing
• Visual Communication
• Business Communication
• Introduction to Marketing Communication
•  Introduction to Journalism
• Introduction to Public Relations
•  Introduction to Film
• Consumer Behaviour
• Digital Photography
• Introduction to Journalism
• Human Communication

Year 2

• Media, Culture and Society
• Social Research Methods
• Communication Law and Ethics
• Writing for Mass Media
• Corporate Communication
• Communication Theories
• Intercultural Communication
• Creative Copywriting
• Advertising Campaign
• Public Relation Campaign and Strategies

Year 3

• Broadcast and New Media
• Performing for Media
• Media Planning and Buying
• Advertising Design
• Documentary Production Techniques
• Video Production Techniques
• Research Project
• Industrial Training/Practicum

Entry Requirements

Foundation / Matriculation | Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent. | 

| STPM | Pass with minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent. | 

| STAM | Pass with minimum grade of Jayyid and a credit in English at SPM or its equivalent. | 

| Diploma | Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR a diploma in Media and Communication. | 

| UEC | Minimum Grade B in 5 subjects.

Career Prospects

• Public Relations Executive
• Journalist / Editor
• Social Media Manager
• Corporate Communications Executive
• Advertising / Marketing Executive
• Event Manager