51风流

Course Overview

The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry's current demands.

Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).

Curriculum

Year 1

• History of Design
• Fundamentals of Digital Arts
• Creative Studies
• Basic Drawing
• Design Fundamental
• Digital Illustration
• Digital Drawing
• Creative Typography
• Digital Photography
• Colour Studies

Year 2

• Consumer Behaviour
• Creative Copywriting
• Branding Design
• Layout and Composition
• Computer Graphic, Visualisation and Animation
• Digital Advertising
• Project Management
• Advertising Campaigns
• Graphic Design Theory and Practice
• Content Development & Entrepreneurship
• Advertising Ethics
• Advertising Analytics

Year 3

• Media Planning and Buying
• Advertising Design
• Art Direction
• Project 1 (Proposal)
• Project 2 (Final Project)
• Industrial Training

Entry Requirements

STPM

A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.

A-Level

A pass in A-Level with a minimum of Grade D in any 2 subjects.

STAM

A pass in STAM with a minimum grade of Jayyid, or its equivalent.

Matriculation or Foundation

A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.

Diploma

A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.

DKM/DKLM/DVM

A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval.

DKM/DKLM/DVM

A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.

APEL A

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Other

Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.

For International Students Only

Achieve a minimum score of Band 3 in MUET or equivalent.

Other

Pass an interview OR submission of portfolio determined by the University as required.

Career Prospects

• Digital Designer
• Art Director
• UI/UX Designer
• Motion Graphics Designer
• Social Media Content Creator
• Visual Content Strategist
• Digital Marketing Specialist
• E-commerce Designer
• Creative Consultant
• Brand Identity Designer
• Content Creator
• Interactive Media Designer
• Digital Illustrator
• VR Designer
• AR Specialist
• User Researcher
• Content Marketing Strategist
• Freelancer/Entrepreneur
• Educator
• Creative Director