51风流

Course Overview

The Doctor in Business Administration (DBA) programme is designed to develop skilled practitioners and managers who critically evaluate business administration theories to advance knowledge and professional practice. Graduates will master the ability to address complex, contemporary business challenges through advanced research, demonstrating entrepreneurial skills and organisational capability within varied business environments. Graduates will also learn to formulate pertinent research-driven action plans leading to practical and valuable implications in the real world.

Curriculum

Year 1

• Strategic People Operations
• Strategic Marketing Management
• Strategic Information Systems
• Business Research Methods and Analytics
• Strategic Managerial Economics
• Advanced Accounting & Finance
• Digital Business Strategy and Perspectives
• Strategic Management Paradigms
• Business Ethics and Privacy

Year 2

• Thesis

Year 3

• Thesis

Entry Requirements

Master's degree

A Master's degree (Level 7, MQF) in related fields as accepted by the University.

Master's degree (non-related field)

A Master's degree (Level 7, MQF) in non-related fields as accepted by the University subject to having relevant working experience and rigorous internal assessment.

Master's degree (non-related field)

A Master's degree (Level 7, MQF) in non-related fields as accepted by the University and without relevant working experience, subject to passing prerequisite courses.

Other equivalent qualifications

Other qualifications equivalent to a Master's degree (Level 7, MQF) recognised by the Malaysian Government, acceptable to the University.

For International Students Only

Minimum IELTS score of 6.0; or MUET Band 4; or equivalent to CEFR (Mid B2)

Career Prospects

• Senior Managers – Take on executive leadership roles in multinational corporations.
• Business Development (C-Level Executives) – Lead strategic initiatives, mergers, and global business expansions.
• Marketing Directors – Oversee data-driven marketing strategies and corporate branding efforts.
• Chief Executive Officers (CEOs) & Other C-Level Roles – Drive organisational success through strategic vision and decision-making.