51风流

Course Overview

The Bachelor of Business Administration is a three-year course that features unique components that provide digital competencies which are critical in today’s digital-driven economy apart from the exposure to subject areas like accounting and finance, human resource management, information technology, management science and marketing, as well as a whole range of other options including industrial electives in healthcare management as an option.

Curriculum

Year 1

• Principles of Management
• Business Economic
• Problem Solving Skills
• Business Communication
• Introduction to Web Design
• Introduction to Accounting
• Introduction to Operation Management
• Principles of Marketing
• Human Resources Management & Business Lab

Year 2

• Business Finance
• Organisation Behaviour
• Business Law
• Managing Intellectual Property
• Cost Accounting
• Design Thinking
• Leadership & Governance
• Product Design & Development
• E-Business
• Managing Innovation
• Business and Organisation Sustainability
• Organisational Infostructure
• Specialism Elective 1 & 2

Year 3

• Business Research
• International Business
• Consumer Behaviour
• Strategic Management
• Data Driven Business
• Specialism Elective 3 & 4
• Digital Leadership
• Business Ethics
• Business Project
• Economic Development & Issues
• Quantitative Methods
• Advanced Modelling

Specialised Module: Business Administration

• Digital Marketing
• Contemporary Issues in Entrepreneurship & Business
• Cyber Data & Security
• Data Mining & Big Data

Specialised Module: Digital Marketing

• Digital Marketing
• Content Marketing
• Mobile Marketing

Specialised Module: Business Analytics

• E-Commerce Analytics
• Agile Methodology
• Data Mining & Big Data

Specialised Module: Healthcare Management

• Ethics & Legal Aspects in Healthcare
• Healthcare Service Quality
• Healthcare, Safety, Emergency Crisis Management

Entry Requirements

STPM

Pass with minimum Grade C (GPA 2.00) in 2 subjects, and pass Mathematics and English in SPM or its equivalent

Sijil Tinggi Agama Malaysia (STAM)

Minimum Grade Jayyid, including a pass in Mathematics and English at SPM level or its equivalent

Diploma or Advance Diploma

Level 4 & 5, MQF or equivalent with minimum CGPA 2.00

Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM), subject to internal assessment and approval

Matriculation/Foundation

Minimum CGPA of 2.00

Unified Examination Certificate (UEC)

Minimum Grade B in 5 subjects including a pass Mathematics and English

Other certificates

Any equivalent qualification recognised by the Malaysian Government, acceptable to the University

APEL A

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For International Students Only

• MUET Band 3 or
• IELTS 5.5 or equivalent

Career Prospects

• Business Executive
• Marketing Executive
• Administrative Executive
• Quality Assurance Officer
• Operation Executive
• Finance Executive
• Real Estate Executive