51风流

Course Overview

Our Diploma in Mass Communication offers students an in-depth understanding of mass communication as used in today’s dynamic world. The programme covers a broad range of topics under mass communication, thus giving students access to wide a range of industry –relevant skills. It combines cotemporary theories with practical issues, all of which serve to develop graduate who are highly competent.

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Why are we unique?

• Our program offers tracks I print journalism, broadcast and electronic journalism, PR and advertising.
• The faculty houses a newsletter production and in-house video production of all College celebrations and events for hand-on training.
• Comprehensive and modern facilities with the most-up date equipment. Our Broadcasting Studio, Mass Communication Studio and Photography Studio are exclusively designed to support maximum learning outcomes.
• Our unique combination of liberal studies education and professional training provides students with almost limitless career options.

Curriculum

Subjects:

• English 1
• IT Applications
• Introduction to Mass Communication
• Introduction to Management
• Principles of Marketing
• English 2
• Introduction to Advertising
• Mass Media & Society
• Broadcasting
• Journalism 1
• Organisational Behavior
• Digital Photography
• Communication Technology
• Journalism 2
• Consumer Behavior
• Visual communication
• Public Relations
• Media Planning
• Advertising Copy Writing
• Public Relations Practices in Malaysia
• Integrated Marketing Communication
• Media Ethics
• Communication Law
• Entrepreneurship
• Internship

Entry Requirements

3 Credits in SPM/3B's in UEC/3 Credits in O-Level/1 Credit in STPM

Career Prospects

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• Public Relations Manager
• Morning Anchor
• Creative Media Specialist
• Social Media Manager
• Publisher
• Feature Writer
• Producer
• Editor in Chief
• Online Journalist