51风流

Course Overview

Bachelor of Arts (Hons) Advertising and Design 3+0, in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. Students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising Practice, and by working towards a final year dissertation to examine advertising or design issues. The programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates offered the opportunity to attend convocation and receive their certification at University of Sunderland’s prestigious UK campus

Curriculum

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Subjects

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Year 1

• Design Theory 1
• Digital Image Making
• Drawing Techniques
• Pengajian Malaysia
• Introduction to Advertising 1
• Introduction to Advertising 2
• Motion Graphics 1
• Visual Communication in Graphic Design
• Electives
  • Digital Video Production
  • Media Planning
  • Web Design 1
  • Web Design 2

Year 2

• Advertising Practice, The Book 1
• Advertising, The Campaign
• Branding, Position and Identity
• Pengajian Islam / Pendidikan Moral
• Design Theory 2
• Graphic Communication
• Motion Graphics 2
• Bahasa Kebangsaan
• Electives
  • Integrated Marketing Communication
  • Photography
  • Research Methodology
  • Drawing Techniques

Year 3

• Advertising Practice, The Book 2
• Creative Team Campaigns
• Design Research Project
• In-Company Practical Training
• Major Project 1, The Creative Direction
• Major Project 2, The Negotiated Brief
• Major Project 3, The Creative Competition

Entry Requirements

- Pass Matriculation of Foundation with a minimum CGPA of 2.0
- Pass SAM or CPU in five (5) subjects with a minimum score of 50%
- Pass Diploma with a minimum CGPA of 2.0
- Other qualifications recognised by the ministry of Education, Malaysia and considered on a case by case basis

English requirements:
- GCE O level – C6
- IELTS – Band 6.0

Career Prospects

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Marketing

• Brand Strategist
• Media Planner
• Advertising & Promotions Executive
• Sales and Marketing Director
• Marketing Communication Specialist
• Social Media Strategist
• Head of Digital Marketing
• Communication Analyst
• Interaction Strategist

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Advertising Agency

• Account Manager
• Group Account Director
• Business Development Manager
• Client Servicing Manager
• Account Servicing Specialist
• Channel Activation Director

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Creative Agency

• Art Director
• Copywritter
• Group Head
• Creative Director
• Illustrator
• Graphic Design

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