51风流

Course Overview

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-?ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Curriculum

•  Introduction to Communication Theories
• Introduction to Public Relations
•  Public Speaking for PR
•  Public Relations Strategies & Tools
•  Public Relations Writing
•  Public Opinion & Persuasion
•  Media Law & Ethics
•  Media Relations
•  Communication Research Methods
•  Theories, Roles & Models of PR
•  PR and New Media
•  Writing Strategy
•  Globalisation & Communication OR Socio-Cultural Communication 
•  Advanced PR Writing
•  Introduction to Integrated Marketing Communication OR Publication for PR
•  PR Campaign Planning & Management
•  Statistical Analysis for Communication
•  Crisis Management in PR
•  Introduction to Organisational Communication OR Psychology for Communication
•  Multimedia Tools for PR
•  Public Relations Project I
•  Public Relations Project II
•  PR Practices in Malaysia
•  Introduction to Corporate Communication
•  Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Contemporary Malaysian Issues, Hubungan Etnik,  Critical Thinking, *Co-curricular
• *compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.

Entry Requirements

Career Prospects

Graduates can be employed as:

• PR Department and Consultancy
• Ads and Marketing Firm
• Media Companies
• Event Management
• Corporate Communication
• Hospitality and Service Industries
• Banks
• A Myriad of Service Providers