51风流

Course Overview

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Curriculum

• Principles of Accounting
• Economics
• Quantitative Studies
• Introduction to Business
• IT Fundamentals and Applications
• Organisation Behaviour
• Fundamentals of Marketing
• Introduction to E-Commerce
• Principles of Management
• Internet Retailing and Services
• Fundamentals of Finance
• Workplace Communication
• Introduction to Business Analytics
• MIS in the Digital Age
• Consumer Insight and Behaviour
• Social Media Marketing
• Introduction to Human Resource Management
• Marketing Research
• Introduction to Cybersecurity
• Ethics for Business
• Setting Up An Online Business
• Entrepreneurship
• E-Customer Relationship Management
• Digital and Business Transformation
• Principles of Supply Chain Management

Compulsory Courses:

• English for Tertiary Studies
• Penghayatan Etika dan Peradaban
• Academic English
• Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
• Integrity and Anti-Corruption
• Co-curricular

Entry Requirements

1. SPM – 3 Credits in the relevant subjects
2. O Level – 3 Grade C in the relevant subjects
3. UEC – 3 Grade B in the relevant subjects
4. Certificate – Relevant Certificate accredited by MQA OR relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government

Compulsory Subjects:

• i. (1), (2), or (3) must include:
  • SPM Pass / O Level Grade E (Pass) in Mathematics##
  • UEC Grade C in one Mathematics subject##
• ii. (1), (2), or (3) must include:
  • SPM Pass / O Level Grade E (Pass) in English Language**
  • UEC Grade C in English Language**

Footnotes:

• ## Grade C and above in General Mathematics conducted by TAR UMT is accepted as having fulfilled the Mathematics requirement for applicants who fail the required Mathematics subject at SPM / O Level / UEC.
• ** Grade C and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants who fail the required English Language subject at SPM / O Level / UEC.

Notes:

• a. SPM holders must have at least a pass in Bahasa Melayu, and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
• b. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
• c. Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
• d. Subject to the Ministry of Education’s latest requirements.

Career Prospects

Graduates of Diploma in E-Marketing can seek employment in almost every sector of an e-business such as:

• Tourism
• Hospitality
• Electrical and Electronics
• Information Technology
• Communications
• Media
• Banking and Finance
• Education
• Insurance
• Travel
• Entertainment
• Advertising and Promotion
• Market Research
• Consumer Services
• Retail at the Sub-professional Level & etc