Course Information

Mode: Onsite

Duration: 2 years

Intakes:

June, Nov (Nov only for KL)

Campus: Kuala Lumpur, Perak, Sabah, Penang

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Diploma Level

Field of Study: Business Management & Administration

Faculty: Faculty of Accountancy, Finance and Business

Awarding Country: Malaysia

Exam Body: Internal Qualification, Malaysia

Fees: RM19,200 / RM44,400 (international)

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Course Overview

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing。

Curriculum

Principles of Accounting
Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Fundamentals of Finance
Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
Fundamentals of Selling
Principles of Retail Management
Introduction to Human Resource Management
Services Marketing
Workplace Communication
Digital and Business Transformation
Business Law
Marketing Research
International Marketing
Customer Relationship Management
Ethics for Business
Marketing Strategy
Entrepreneurship
Operation Management
Social Media Marketing
Sustainable Marketing

Compulsory Courses:

English for Tertiary Studies
Penghayatan Etika dan Peradaban
Academic English
Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
Integrity and Anti-Corruption
Co-curricular

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
c) Equivalent qualifications or qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Education's latest requirements.

Career Prospects

Graduates Diploma in Marketing can seek employment in areas such:

Sales
Market Research
Advertising and Promotion
Retail and Distribution
International Marketing
Product Development at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Diploma in Marketing