51风流

Course Overview

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing。

Curriculum

• Principles of Accounting
• Economics
• Quantitative Studies
• Introduction to Business
• IT Fundamentals and Applications
• Fundamentals of Finance
• Fundamentals of Marketing
• Introduction to E-Commerce
• Principles of Management
• Fundamentals of Selling
• Principles of Retail Management
• Introduction to Human Resource Management
• Services Marketing
• Workplace Communication
• Digital and Business Transformation
• Business Law
• Marketing Research
• International Marketing
• Customer Relationship Management
• Ethics for Business
• Marketing Strategy
• Entrepreneurship
• Operation Management
• Social Media Marketing
• Sustainable Marketing

Compulsory Courses:

• English for Tertiary Studies
• Penghayatan Etika dan Peradaban
• Academic English
• Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
• Integrity and Anti-Corruption
• Co-curricular

Entry Requirements

1. SPM – 3 Credits in the relevant subjects
2. O Level – 3 Grade C in the relevant subjects
3. UEC – 3 Grade B in the relevant subjects
4. Certificate – Relevant Certificate accredited by MQA OR relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government

Compulsory Subjects:

• i. (1), (2), or (3) must include:
  • SPM Pass / O Level Grade E (Pass) in Mathematics##
  • UEC Grade C in one Mathematics subject##
• ii. (1), (2), or (3) must include:
  • SPM Pass / O Level Grade E (Pass) in English Language**
  • UEC Grade C in English Language**

Footnotes:

• ## Grade C and above in General Mathematics conducted by TAR UMT is accepted as having fulfilled the Mathematics requirement for applicants who fail the required Mathematics subject at SPM / O Level / UEC.
• ** Grade C and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants who fail the required English Language subject at SPM / O Level / UEC.

Notes:

• a. SPM holders must have at least a pass in Bahasa Melayu, and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
• b. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
• c. Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
• d. Subject to the Ministry of Education’s latest requirements.

Career Prospects

Graduates Diploma in Marketing can seek employment in areas such:

• Sales
• Market Research
• Advertising and Promotion
• Retail and Distribution
• International Marketing
• Product Development at the Sub-professional Level & etc