Course Information

Mode: Onsite

Duration: 3 years

Intakes:

June, November

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Business Management & Administration

Faculty: Faculty of Accountancy, Finance and Business

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: RM 37,400 / RM 74,500 (international)

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Course Overview

This programme aims to equip graduates with the skills to tackle complex business challenges through advanced data analysis techniques, including data modelling, statistics, and machine learning. Students learn to interpret and transform vast amounts of data into valuable insights that drive business performance. Upon completion, graduates are equipped to communicate these insights effectively to support informed decision-making and enhance strategic and operational outcomes within organisations.

Curriculum

IT Fundamentals and Applications
Quantitative Methods
Economics
Business Communication
Organisational Behaviour
Principles of Marketing
Principles of Accounting
Principles of Finance
Artificial Intelligence for Business
Advanced Spreadsheet
Business Ethics
Operations Management
Programming for Business Analytics
Global Business
Business Intelligence
Cross Cultural Management
Business Research
Data Insights and Visualisation
Human Resource Analytics
Marketing Analytics
Management Information Systems
Accounting Analytics for Decision Making
Data Science for Business Analytics
Industrial Training
Strategic Foresight
Web and Social Media Analytics
Applied Business Analytics Projects
Entrepreneurship

Compulsory Courses: English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A, Co-curricular.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Business OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (5) must include -
i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Education's latest requirements.

Career Prospects

Business Intelligence Analyst
Big Data Analyst
Buyer/Supply Chain Analyst
Financial/Customer Insights/Operations Analyst
Sales/Relationship Managers
Research and Development Executive
Consultant/Internal Auditor

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor in Applied Business Analytics (Honours)