51风流

Course Overview

Corporate Communication is a key function dedicated to managing and controlling of information flows to Corporate communication is the dynamic engine that propels a company's message across various platforms, bridging the gap between traditional professionalism and modern engagement. It is like being the storyteller who knows just how to relate to everyone, from ordinary people to movers and shakers in the corporate world. This role involves a mix of activities: managing sleek internal and external communication channels, devising social media-savvy marketing strategies, nurturing media relationships, and managing events. There is also a cool side to it, like shaping a company's reputation with responsible actions and keeping investors in the loop.

Our Bachelor of Corporate Communication (Honours) programme is designed to meet the needs of industries and society, incorporating sustainable development goals into our educational approach. Keeping pace with the times, we also embrace A.I-driven corporate communication strategies within our curriculum. Our coursework includes content on leveraging AI for effective corporate communication and navigating the complexities of digital and social media. By staying attuned to these technological advancements, we ensure our graduates are well-equipped to excel in diverse areas such as social media management and analytics, influencer relations, corporate social responsibility, digital content strategies, as well as public affairs and lobbying. This prepares individuals for impactful careers in the ever-evolving media and communications industry.

Curriculum

Year 1

• Co-Curriculum 
• Communication in Interpersonal Relationships 
• Corporate Writing I 
• Creative Thinking and Idea Generation 
• Digital Media and Society?
   
• Digital Transformation and E-Commerce?
   
• Elective I 
• Elective III 
• English for Mass Communication 
• Fundamentals of Public Relations 
• Integrated Marketing Communications 
• National Language/ Other Languages 
• Principles and Practices of Corporate Communication 
• Public Speaking 
• Sun Zi's Art of War and Business Strategies
• Web Page Design?
   
•  

Year 2

• Applied Organisational Communication 
• Approaches to Communication Research 
• Corporate Branding 
• Corporate Writing II 
• Design Studio 
• Elective II 
• Ethics in Media Communication
• Ethics, Social Responsibility and Sustainability?
   
• Financial Communication 
• Intercultural Communication?
   
• Media and Communication Theories 
• Media Relations 
• MPU I*
   
•  

Year 3

• Communication Law 
• Corporate Crisis Management 
• Event Planning and Management I 
• Events Planning And Management II 
• Final Year Project?
   
• Industrial Training 
• Integrity and Anti-Corruption?
   
• MPU1** 
• Strategic Management and Communication?
   
•  

Elective I - Choose 1 course

• Creative Writing Skills
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary
•  

• Elective II - Choose 1 course

  • Cross-Cultural Interactive Communication
  • Digital Enterprise? 
  • Fundamentals of Psychology 
  • Personal Financial Planning and Investment?
  • Social Psychology 
  • Sociology in Malaysian Context?
     
  • Understanding Politics: State, Nation and Government
  •  

• Elective III - Choose 1 course

  • Digital Photography 
  • Visual Communication

  •  

National Language/Other Language - Choose 1 course
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to French
• Introduction to Japanese
   
• Introduction to Korean

• MPU 1* - Choose 1 course

  •  
    • Falsafah dan Isu Semasa - For Local Students 
    • Bahasa Melayu Komunikasi 2 - For International Students 

•  

• MPU 1** - Choose 1 course

  •  
    • Philosophy and Current Issues - For International Students 
    • Penghayatan Etika dan Peradaban  - For Local Students 
  •  

Co-curriculum - Choose 1 course

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Leadership and Teambuilding
   
• Managing Personal Finance
• Massive Open Online Course  (MOOC) by edX?
• Music Performance
• Social Entrepreneurship Project
• 
   

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

International Baccalaureate (IB) Diploma 1. Diploma with a minimum of 24 points (excluding bonus points) 2. Pass in English at SPM level / equivalent

TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) 1. Must be fully accredited by MQA. 2. A minimum CGPA of 2.50 OR CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval. 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure. 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect.

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Corporate Communication Executive
• Event Management Executive
• Media Liaison Officer
• Community Affairs Executive
• Public Affairs Executive